Laura “Lulu” Reich is a curator, art dealer, entrepreneur, community engagement strategist, and former gallery owner, celebrated for her dedication to the personal impact of art and its transformative power on spaces and communities. With over 15 years of experience in the luxury market, Lulu has worked across fashion, fine art galleries, auction houses, and their corporate offices in New York, Chicago, and Connecticut. Her work is centered on sharing the stories of creatives and fostering meaningful connections between artists, collectors, and the public, believing that art is a powerful vehicle for authentic conversations about life and culture.
In 2015, Lulu opened her first gallery in the East Village, New York. In 2022, she founded Collect With Lulu, an independent art dealing and curation business. A notable highlight of her career was launching the Highwood International Mural Festival in 2024. This groundbreaking project introduced the city’s first large-scale murals, bringing together over 12 well-known artists to transform Highwood into a vibrant canvas of public art for the community. In 2025 and 2026 the city beautification continued adding 2 murals and a public sculpture to Highwood.
Lulu champions contemporary, graffiti, and street artists, collaborating with creatives from both the U.S. and internationally. After 20 years in New York, she returned to her roots in the North Shore of IL to continue creating impactful art experiences for private collections, public spaces, and community.
“Feel free to reach out to discuss curation, mural projects, partnerships, or expanding your collection. I am proud to collaborate with artists and friends supporting the arts worldwide.” - Lulu